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May 26, 2009 2:20 PM

Q&A about Getting Biz from Big Companies

Today Barbara Weaver Smith answers questions about her book, Whale Hunting Women.

Dear Barbara Weaver Smith:

What would you say to someone who only has experience in a competitive environment to make them be open to give collaboration a chance?
I’d ask them, how’s that working for you? Does your organization or department or team accomplish its highest objectives in this environment? If you work in an internally competitive environment, chances are it’s not very functional, and everyone knows it.

Sometimes we don’t know when we are in a certain mindset because the entire environment is of that mindset how would you suggest shaking up the “Norm” every so often?
Two chapters in my book offer suggestions for shaking up the norm. One is “Radical Culture: Kill Some Commandments.” It has a list of “the way we do things” and some ideas for change. Another is “Fast Times.” This chapter has ten ways to work differently. My ideas for shaking up the norm are always focused on “what are we trying to accomplish?” and “how might we accomplish it better, faster, or more easily?” There’s no point to “shaking things up” unless we want to improve our outcomes.

You said. ”You are in control of how your market perceives you – exercise that control faithfully.” Would you please explain that in more detail?
That concept is especially directed to small companies or to people who are solo entrepreneurs. If we allow ourselves to “think small,” we often look even smaller than we are! So controlling the market’s perception is another way of saying “put your best foot forward.” You have the opportunity to influence how a whale (big prospect) sees you.

In your marketing materials, your website, your phone calls, and in person, you can choose to look professional. You can choose to prepare. You can create a team to do this deal, enlisting your banker, your accountant, a current customer, a networking partner. These ideas are discussed in the chapter entitled “Small Company Looking Big.”

From Nikki Leigh of Virtual Blog Tours:
We are offering a free giveaway to two people who comment during the tour and to the hosts where they posted. It is simple to be entered in the giveaway – just post a comment on any post about the tour and you will be entered. But, an interesting post is more likely to get our attention. The host on the site where the winning comments are posted will also win a three-volume set of Whale Hunters Wisdom in audio format. Volumes include I: Mind of a Hunter, II: The Hunt, and III: The Whale Hunting Culture. This is a $90 value.

Tour Schedule

Barbara Weaver Smith’s website - http://www.thewhalehunters.com

Barbara Weaver Smith’s blog - http://blog.thewhalehunters.com

Order your copy of Whale Hunting Women – http://cli.gs/WHWEbook

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JUST-RIGHT BIZ

How to turn mistakes into profits
Is your business caught in the feel good trap?
Be yourself: The new marketing make-wrong?
How to stop doing it all without losing control of your business or your budget
Does your pricing strategy prevent customers from committing?
Why You Don't Need to Believe in Your Business
What the World Needs Now... Is a Generous Helping of Self Promotion

ART BIZ

How to turn mistakes into profits
How to set priorities even when your right brain says you can't
Wildcard Wednesday: success, fanaticism
How to Get Organized Without Dowsing Your Creative Fire
How Prospective Clients Can Teach You Marketing: The Surprising Relationship Between Marketing and Empathy

DON'T SAY NICHE

In Praise of Small Ponds: Why Being Picky Is Good for Business
How Prospective Clients Can Teach You Marketing: The Surprising Relationship Between Marketing and Empathy
Are You Overlooking This? How your weaknesses make you a one-of-a-kind perfect fit for your just-right clients.
Talk to me: how does my non-traditional background serve you?
Marketing to Mr. and Ms. Right

AUTHENTIC MARKETING

Getting Clients: Your Personal Safety Zone
Be yourself: The new marketing make-wrong?
How to find a marketing method that works for you
How to go from newbie to natural at social media
Why nice people should use fear to market their work

SELLING HONESTLY

Getting Clients: Your Personal Safety Zone
Why nice people should use fear to market their work
Why lowering your prices doesn’t work and how to resist the urge
What the World Needs Now... Is a Generous Helping of Self Promotion
How to Add a Stream of Income that Makes Your Clients Smile and Makes You Money

JUST RIGHT PRICING

Does your pricing strategy prevent customers from committing?
Why lowering your prices doesn’t work and how to resist the urge
Just another come-on? What marketing, money, & body image have in common.
How to Make Free Stuff Valuable
Self Employment TV: Free Stuff, Should You Give It?

CLIENT CARE

Does your pricing strategy prevent customers from committing?
Are you really listening to prospective clients?
Why I Don't (Seem to) Care About Mistakes
Content Is King, but Connection Rules
10 Mistakes Accidental Entrepreneurs Make When Worried about Money
Talk to me: how does my non-traditional background serve you?
Money Magic: How to Stop Hiding When Clients Have Money Issues

MONEY

How to turn mistakes into profits
When Money Worries Keep You Stuck
Does your pricing strategy prevent customers from committing?
When Trying Harder Gets in the Way of Prosperity
The Innocent Origins of Scarcity Thinking

PRODUCTIVITY

Is your business caught in the feel good trap?
How to set priorities even when your right brain says you can't
How to stop doing it all without losing control of your business or your budget
I Can Do It Myself (Not): Beyond Self Sufficiency
The Pomodoro Technique

BOOKS | TOOLS

The Pomodoro Technique
Q&A about Getting Biz from Big Companies
Recycle Electronics
The Books Are Here
Consumerism and Depression - A Link?
Going Sane: Working on Your Work
Why Mike Dooley Rocks

FEAR

Why nice people should use fear to market their work
Why Reducing Anxiety Doesn’t Help Your Business
Stop! Do *Not* Trust That Guy!
Spiritual perfectionism, strategic procrastination, and feeling yummy
Fear and Loathing in Marketing-Land

SPIRIT

Wildcard Wednesday


Sunshine came softly through my window today

How to Use Affirmations to Get What You Intend and Intend What You Get
I'm Not Cinderella: The Split in the Soul of the Accidental Entrepreneur
Confessions of a Moody Marketer or Self Employment for Aspiring Grown Ups
Why Trust Is the Most Valuable Currency (or Why Makes Marketing & Sales Are Duties We Owe Our Clients)

LIFE SKILLS

Self Care for the Accidental Entrepreneur
How to turn mistakes into profits
Is your business caught in the feel good trap?
Be yourself: The new marketing make-wrong?
How to set priorities even when your right brain says you can't

THE WORK of BYRON KATIE




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