August 27, 2009 1:47 PM

Many self employed professionals in the creative and healing arts flounder on the shoals of making a profit. Experts in their craft or practice, they excel in their work of making meaning, yet fail to earn more than a survival level income.

What's wrong with this picture?

In the Beginning Was Survival
To answer this question, we need to go back to basics, to look at the very essence of what it means to be self-employed. As we roll the evolutionary clock back to when the first human consciously chose work, we discover that the impulse to self employment is rooted in the survival instinct.

For thousands of years we worked simply to have enough to eat. In time, we also worked to secure protection from the elements and our enemies. Eventually, our attention turned to preservation of what belonged to us. And, out of this first experience of abundance and relative safety grew the impulse to make art.

Self Employment Is Evolutionary
The moral of this glimpse into pre-history is that self-employment is evolutionary. It began with our most primitive impulses and evolved along with our bodies and minds to keep pace with (and, to some extent, lead the way to) emerging problems and possibilities and ways of making sense of the world.

It's important to notice that this evolution is holographic. Each evolutionary stage is included and encoded in higher stages. Our primitive survival needs don't go away when higher needs emerge. Even the greatest painter has to eat.

This explains why thrival is a sacred duty. Unless we go beyond survival needs and work to thrive, we cannot sustain the meaningful work we want to do in the world.

Thrival is not a result of doing good work; it is a pre-requisite.

Thrival Is Job One
What this means is that the more elevated your purpose for self-employment, the more attention you need pay to generating abundant revenue streams. In order to free your attention and energy for the high-level work you are here to do, you need to secure a more-than-sufficient income so that you can meet a variety of needs from food and shelter to education and recreation.

Mere survival will not equip you to to the work you want to do.

If you try to get by with minimal revenues, you will spend way too much time spinning your wheels, worrying about how to pay the bills, agonizing over how to connect with clients, and even resenting the burdens of self employment.

The Good News
There is more good news in this picture than you might expect. For one thing, creating the structures and systems of a thriving business is less complicated than doing the work you've been trained to do. Building a business happens, by definition, at a lower level of evolutionary complexity than does meaning making through the creative and healing arts.

Perhaps the biggest obstacle that self employed professionals face when it comes to building a business is that they are more at home with the higher levels of complexity. The best practices of the business world can seem dull by comparison. But true mastery requires a command of a range of skills that, out of context, appear trivial. (Remember The Karate Kid?)

In the best of all worlds, we would have a beloved master who would model for us the relationship between the mundane skills of thrival and mastery in our chosen realms. It's painful and frustrating to try to learn from someone who lacks our own scope and vision.

Which bring me to a very special event two weeks from today: The Self Employment Telesummit. For less than the cost of any course I've offered in the past three years, you can learn business skills from 12 masters of the art of self-employment. At the platinum level (yes, even the platinum level costs less than any of my classes) you also get 2 weeks of coaching from yours truly so you can build momentum without overwhelm.

The Self Employment Telesummit is designed especially for professionals in the creative and healing arts. It begins with panel presentations on September 10 and 11, then continues with three featured breakout sessions daily from September 15-18. The followup coaching program, Momentum Mastery, begins with a group coaching call on September 22 and continues with follow up calls on September 29 and October 6.

Learn more here.

I know a lot of folks are wary of spending money in these uncertain times, but a business doesn't grow unless you nurture it. If you only do one thing for your business in the next 12 months, let it be this. If you are uncertain about whether or not it is a fit, give me a call. My direct line is 360-697-7022. I'm in the pacific time zone, but you can call any time. If I'm not available, your call will go to voice mail, and I will call you back.

But please, don't delay. This is a once-a-year opportunity, and the best way to ensure that you are around for it a year from now is to click here and sign up today.

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Comments

Posted by: Lynne Tolk at August 27, 2009 6:53 PM

Posted by: Dahna Willis at August 27, 2009 7:57 PM

Posted by: John Papa at May 28, 2010 7:36 AM

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