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February 8, 2010 8:58 AM

Why one just-right client is all it takes to get more clients

If you've been going round in circles trying to figure out how to get more clients, I have good news for you. If you concentrate on getting to know one--only one--just-right client really well, you can use that to get many more clients.

Psst. Applications are open for the Goldilocks Strategy for Getting Clients that Fit Just-Right. Details here.

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Comments

Luv it! So much useful wisdom in such a short video package.
Good one, Molly!
Cheers!
Bruce

Posted by: Bruce Elkin at February 8, 2010 12:42 PM

Thank you, Bruce. Video is an amazing technology. Thinking about what we can communicate these days and how is mind boggling.

Posted by: Molly Gordon at February 10, 2010 8:53 AM

Hi Molly, Thank you for this excellent, concise reminder!
The seeds planted in the Goldilocks Strategy class are finally sprouting. It has taken some time, but the results will be well worth it. Your message to me: to deliver my work the way I love to do it and how my just-right clients would benefit, (because I had assumed they wouldn't,) is enduring and helps me move forward on this life-long journey of being Authentic. Thank you for providing an important stepping stone to better step into my own power, and create the business and life I want.

And thank you for your on-going stream of resources, information and support, in the form of your ezine, videos and blog, and most importantly, in the course text book and bonus materials of the Goldilocks Strategy. "The Way of the Accidental Entrepreneur" is like an encyclopedia on the business book shelf. You deliver utmost value and embody your work.

All the best to you, and thanks again for your wonderful work!
Kathryn DeBra

Posted by: Kathryn DeBra at February 10, 2010 6:27 PM

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JUST-RIGHT BIZ

Why are you okay with being less than? The shadow side of "good enough"
When an Online Business Says Yes to Profits, Passion, and Purpose
Good enough for prime time: How to clear the last hurdle to releasing your info product
Don't stop now! What to do when you get stuck in the info product muck
The 3 hurdles info product gurus never talk about that keep you from creating passive income
What does time management have to do with luck?
Three keys to setting right-sized goals

ART BIZ

How to turn mistakes into profits
How to set priorities even when your right brain says you can't
Wildcard Wednesday: success, fanaticism
How to Get Organized Without Dowsing Your Creative Fire
How Prospective Clients Can Teach You Marketing: The Surprising Relationship Between Marketing and Empathy

DON'T SAY NICHE

Getting Clients: It's About Them
In Praise of Small Ponds: Why Being Picky Is Good for Business
How Prospective Clients Can Teach You Marketing: The Surprising Relationship Between Marketing and Empathy
Are You Overlooking This? How your weaknesses make you a one-of-a-kind perfect fit for your just-right clients.
Talk to me: how does my non-traditional background serve you?

AUTHENTIC MARKETING

Miss Congeniality seeks universal peace by managing for profitability
The Spiritual Challenge of Asking for Testimonials (and How to Rise to It)
What to do when your confidence leaves for the tropics
Easy does it: Consistent content marketing is a constant balancing act
Getting Clients: It's About Them

SELLING HONESTLY

Miss Congeniality seeks universal peace by managing for profitability
Be a shark whisper: How to take care of your need for money and profit
The 3 hurdles info product gurus never talk about that keep you from creating passive income
The Spiritual Challenge of Asking for Testimonials (and How to Rise to It)
What to do when your confidence leaves for the tropics

JUST RIGHT PRICING

Be a shark whisper: How to take care of your need for money and profit
Does your pricing strategy prevent customers from committing?
Why lowering your prices doesn’t work and how to resist the urge
Just another come-on? What marketing, money, & body image have in common.
How to Make Free Stuff Valuable

CLIENT CARE

When an Online Business Says Yes to Profits, Passion, and Purpose
Upselling Without the Creep Out Factor: It's About Relationship
Does your pricing strategy prevent customers from committing?
Are you really listening to prospective clients?
Why I Don't (Seem to) Care About Mistakes
Content Is King, but Connection Rules
10 Mistakes Accidental Entrepreneurs Make When Worried about Money

MONEY

Miss Congeniality seeks universal peace by managing for profitability
Why are you okay with being less than? The shadow side of "good enough"
Profit is not a dirty word: It's time to earn what you deserve
When an Online Business Says Yes to Profits, Passion, and Purpose
Be a shark whisper: How to take care of your need for money and profit

PRODUCTIVITY

Don't stop now! What to do when you get stuck in the info product muck
What does time management have to do with luck?
How to make someday happen now: the art of goal setting
DIY self-employment support: How to start a Master Mind group
A little-known truth about the Master Mind and the creative process

BOOKS | TOOLS

The Pomodoro Technique
Q&A about Getting Biz from Big Companies
Recycle Electronics
The Books Are Here
Consumerism and Depression - A Link?
Going Sane: Working on Your Work
Why Mike Dooley Rocks

FEAR

Why are you okay with being less than? The shadow side of "good enough"
The 3 hurdles info product gurus never talk about that keep you from creating passive income
What to do when your confidence leaves for the tropics
Why nice people should use fear to market their work
Why Reducing Anxiety Doesn’t Help Your Business

SPIRIT

Three keys to setting right-sized goals
A little-known truth about the Master Mind and the creative process

Wildcard Wednesday


Sunshine came softly through my window today

How to Use Affirmations to Get What You Intend and Intend What You Get
I'm Not Cinderella: The Split in the Soul of the Accidental Entrepreneur

LIFE SKILLS

Profit is not a dirty word: It's time to earn what you deserve
Getting it right: How to integrate perfectionism and self-criticism into a successful business
What does time management have to do with luck?
Three keys to setting right-sized goals
How to make someday happen now: the art of goal setting

THE WORK of BYRON KATIE




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