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February 26, 2010 1:59 PM

Why Structure Is Your Friend (Even When You're a Free Spirit)

railroadtracks.jpg
Two years ago my mastermind buddy, Mark Silver suggested we meet daily in an online forum to post our intentions and goals. The idea was that we could help each other be accountable.

I gagged.

But I set up the forum anyway, and played with setting monthly goals and daily actions.

Mostly what I actually did deviated quite a bit from what I said I would do. I'd spend an afternoon doing "research" on the Internet instead of writing an article. Or I'd begin writing a new ebook instead of writing the landing page for an existing one.

After a few months I got something that I kind of knew in the first place: I'm a highly distractible human being.

Like I said, I already knew that. But keeping track of how that played out on a daily basis showed me the cost of not following a system. It also gave me the practice I needed to be more structured.

Activity isn't action
Activity is bustle and busyness. It can as easily mean running in circles as creating a result. And activity can keep you busy as all get out with little or nothing to show for it.

Activity stimulates your nervous system. It feeds on adrenaline, which can make you feel like you're getting a lot done. It's addictive, in its way, even when it isn't particularly pleasurable.

Action, on the other hand, is taking a specific step, moving systematically toward a stated goal. Even when you aren't completely certain about what action to take, deciding on the next step and taking it will more you forward. But a single action may not feel immediately rewarding. It generally takes a sequence of actions to generate pleasurable momentum.

Momentum is worth short-term restlessness
One of the chief excuses for free associating instead of planning is that choosing and following through on specific actions seems rather boring, even unnatural--especially when it means resisting the siren call of bright shiny objects.

But restlessness is a short-term response to the modest stimulation of small actions. When you repeat enough small actions toward a single goal, momentum starts to build. Once you experience this momentum, the restlessness goes away.

Momentum means deferred gratification
Sticking with small actions until momentum starts to build means deferring gratification. And one of the myths of self-employment is that it ought to be gratifying. After all, few people quit their day jobs so they can do what they don't particularly want to do.

So it's natural that you might prefer to free associate your tasks rather that structure them and follow a plan. You might even think this is your right as an Accidental Entrepreneur.

But building momentum toward a result means doing the scut work along with the engaging pieces. And it means staying on task for a sustained period, otherwise you end up with a bunch of partly completed projects. (Which is one way to keep yourself from generating income. It's hard to sell what isn't complete.)

Gratification does come
Fortunately, deferred gratification doesn't mean no gratification. Once momentum kicks in, the rewards are many, not least increased confidence, a sense of purpose, and a complete work product.

And then there's self-knowledge.

It's remarkable how much you can learn about yourself if you stay awake while you transition to structured action.

Know thyself, be more whole, and earn more money
You might not automatically associate self-knowledge and wholeness with a bigger income. But the three go together when you're self-employed.

You mileage may vary, and here's a sampling of things I learned about myself as I moved toward a more structured way of working.

Not feeling like doing something has nothing to do with whether or not I can do it, and do it well.
This was a revelation. I discovered that I could step through writing an article or an entire workbook whether or not I felt like it. And the work was as good, if not better, when I felt some resistance.

Distractibility is directly related to fear of failure.
When I'm stumped or lacking confidence, it's a lot easier to chase a bright shiny object than to stick with what's in front of me. I learned that fear of failure is not terminal. I can work when I'm afraid as well as when I'm not, so long as I remain aware and patient with myself.

Productivity is profitable, and that feels good.
Who knew that being productive could make earning a profit feel so good? And I don't mean only in the sense that it's nice to make money. I mean that there is a relationship between creating and earning that feels generative and right.

The results are worth the learning curve
Focus and structured action don't need to come naturally. You can develop these skills by practicing and noticing your process. Don't beat yourself up for deviating from the path, just notice what's going on and be curious about that. Keep setting goals and defining the steps. Keep noticing what happens. You will get the hang of it.

Photo credit: aresauburn™ via Flickr
under a Creative Commons License.

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Comments

I really wish I could say I can't relate to the need for more structure, but my momma taught me not to lie. ;-)

This post reminds me of one of my favorite quotes from Frank Herbert:

"Seek freedom and become captive of your desires. Seek discipline and find your liberty."

It was one of those quotes that went straight to the heart when I first came across it. I had been chasing "freedom," but painting myself into a corner in the process because I wasn't getting results.

Posted by: Curt Rosengren at March 1, 2010 5:19 PM

Did you secretly place a camera in my home and film me chasing bright shiny objects.

Amen to all that you wrote. I especially like (and I use that term lightly) that distractibily is directly related to fear.

Here's to being more productive, breaking through those fear and having a plan to follow.
Thanks for a great post!
Cheri Britton!

Posted by: Cheri Britton at March 2, 2010 6:54 AM

Curt: That's a great quote. Discipline is too often seen as a dirty word, when it can be the key to so much joy and meaning. (With some hard work along the way.)

Cheri: LOL. The camera has been on me, my friend, and I know I'm not alone. Thank you for stopping by.

Posted by: Molly Gordon at March 2, 2010 7:38 AM

Wow! You hit the nail on the head. The timing of this piece is another amazing example of synchronicity in my life.

This article is insightful and inspiring. It is a relief to know that I am not alone in the distractions and busy-ness that I encounter. It is also great to have a way forward outlined. Thank you!!

Posted by: Janet Christensen at March 2, 2010 10:41 AM

This was a great article. I so relate to the bright shiny thing syndrome when being more distractable because of a slump in confidence.
Thank you for the timely words.

Posted by: doris at March 2, 2010 1:32 PM

Janet, Doris, apparently there are a lot of us who suffer Bright Shiny Object Syndrome. And it's great that we have the ability to see so many possibilities. But without choice, those possibilities don't bear fruit.

I like to think of nature's profligacy. How a flower or fruit will create hundreds of seeds when only one is needed to replicate itself.

Posted by: Molly Gordon at March 2, 2010 2:59 PM

You also could have been writing about me! I call it "Creative ADD" and sometimes I blame it on being an Aries, who are said to be "good at starting things." Working at home for yourself sure makes it easy to follow impulse, and as an artist, I've done this most of my life (thank god for the occasional deadline!)

I don't know who first said "Discipline is remembering what you want" but that is sobering for me and works when I remember it.

I love what you wrote about momentum and delayed gratification. I will try to tolerate the restlessness and boredom next time I'm in one of those slumps and give momentum a chance. Taking short breaks and returning to the task helps too.

-Tomar

Posted by: Tomar Levine at March 2, 2010 9:30 PM

Did you secretly place a camera in my home and film me chasing bright shiny objects.

Amen to all that you wrote. I especially like (and I use that term lightly) that distractibily is directly related to fear.

Here's to being more productive, breaking through those fear and having a plan to follow.
Thanks for a great post!
Cheri Britton!

Posted by: Cheri Britton at March 3, 2010 9:08 AM

Like many other commmenters here this came at good time. I already know this stuff however I've been feeling lack of focus and enthusiasm lately and your article was a good reminder and has given me a boost. Thanks.

Posted by: Diana Warmbrodt at March 3, 2010 10:27 AM

Tomar: I love that discipline quote. Thank you. And I hope that thinking about momentum will provide the nudge you need to keep going when energy flags.

Diana: If I actually did everything I know how to do...well, I'd be too cool for words. ;-)

Posted by: Molly Gordon at March 3, 2010 2:57 PM

Loved today's article, and neuroscience proves that what we focus on creates new neurological pathways, and the more we focus on those, the more they get enforced.

Thus, results will show up in the outer world which means a daily support group to set goals, take actions, and have accountability is exactly what needs to be done to enforce those neuro pathways, and to get to success.

The New Agers have always known that :-)

Posted by: Sabine Price at March 3, 2010 3:54 PM

Structure seems to be the theme of 2010 - it's showing up everywhere for me. I've always lived and worked serendipitously - self-directed vs goal-directed, I'd say. Even as I've worked very hard at times, when I have a structure around me.

It has mostly served me to be open to possibilities - and the profitability key for me has been finding the right partner! My previous business partner & I managed to create one of the 100 largest women-owned businesses in Canada. I've taken the serendipitous road since those crazy days and well, I'm happier, if not so well off.

And thankfully, for a year now, I've been collaborating with an engineer/MBA who is great at structure. Now momentum is building, we are moving forward, and hopefully based on your principles, the productivity will be profitable!!

Posted by: Cheryl Sylvester at March 3, 2010 7:02 PM

Thanks Molly. I'm one of those who resists structure, yet I know I need it. In my current project I've mapped out daily, weekly, and chapter goals, and review frequently to assess whether I'm still on track. It's saving my sanity, yet I don't love it. Thanks for acknowledging we don't have to like the process, or come by it naturally to still benefit.

Part of how I manage the creative side is to set structure with some flexibility, so if I don't hit my daily goal I still have time to hit the weekly one. It keeps the structure from feeling too stifling, which can kill the creative process.

Posted by: Kathy McDonald at March 4, 2010 6:27 AM

Sabine: When people ask me what is the most important thing thing they can do to succeed, I say to build a support system. In fact, I'm designing a Mastermind group for self-employed women even as we speak.

Cheryl: I, too, have often done well be serendipity. Yet even as I consider those times when I've proceeded organically, I notice that there was an underlying structure of taking baby steps that built momentum. I suspect that sometimes structure comes more naturally than others.

Kathy: I love the approach of setting both daily and weekly goals. One way I do this is what I call the 4/5/7 rule for daily practices. The idea is that doing a daily practice 7 times in a week is perfect; doing it 5 times is terrific; and doing it 4 times is an absolute bottom line. For 5-day-a week practices I restate it as 5/4/3.

Thanks, everyone, for showing up and taking the time to comment. It means so much to know that you are out there and thinking about the same things.

Posted by: Molly Gordon at March 4, 2010 8:44 AM

Great post.

I particularly like:

"Distractibility is directly related to fear of failure."

Definitely much easier to look at photos on Flickr than to write a blog post that nobody will read :)

Posted by: Nancie (Ladyexpat) at March 4, 2010 11:12 PM

Thanks, Molly. This is one of the clearest and best written posts I've ever read on a topic dear to my heart. It's also the first time I encounter your blog, so I've recommended it on my own blog & I'll definitely be back.

Posted by: Joe Perez at March 6, 2010 4:34 PM

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