Category Archives: Marketing
Lies, Damn Lies, and Leverage
You’ve seen the claims. If only you will invest in this new business, or that personal development program, or another life makeover, you can gain amazing happiness, wealth, and a great love life. It’s called leverage, and it’s a nice … Continue reading
How to manage for happiness when your thing doesn’t fly
Success is not the key to happiness. Happiness is the key to success. ~ Albert Schweitzer What’s going on when you put your work out there and you don’t get the response you’d hoped for? When your thing doesn’t fly? … Continue reading
How to Get Prospective Clients to Value Your Work When Money Is Tight
Illustration: istockphoto.com Why do some businesses survive in tough economic times while others fail? One explanation is that people always necessities, like groceries, but not luxuries, like diamond rings or massage. But that isn’t necessarily the case. Still, if you … Continue reading
How to get clients? (Show them the moon)
You are intelligent, intentional, and skilled–trust me, you are–yet you may sometimes struggle with how to get clients. As in last week’s post, the key to getting clients lies in a distinction between purpose and destination. Last week I talked … Continue reading
Don’t get me started about praise
There’s a thing some Accidental Entrepreneurs do that makes me a teeny weeny bit crazy. They dodge praise. Or they take it in for a moment, then set it aside as an anomaly. You’d think there was a law against … Continue reading
