Content Is King, but Connection Rules

To spare my aching wrist, today’s blog entry/ezine is a 6-minute video about why connecting with people is more important, by far, than marketing or even delivering value.
Things to know before watching:
— I’m not wearing makeup.
— I’m having a bad-ish hair day.
— I’m not selling anything.
Here goes!

Content Is King, but Connection Rules from Molly Gordon on Vimeo.


  1. Carol L. Skolnick, Clear Life Solutions

    Absolutely it’s helpful to me; I haven’t written a newsletter in months and haven’t blogged much either. I needed to hear this today. If I had a videocam I’d get right on it and do what you did.
    By the way, you look and are beautiful; I love seeing and hearing you “raw.” That’s what I call Authentic Promotion. Thank you for being you. And thanks also to Sean for his sage advice.

  2. Nicki Weiss

    Loved your video! Thanks, Nicki

  3. Trista

    How wonderful to see your beautiful face.
    And what a message. Yes, the fact that you connected to just talk about making a connection made a huge impression on me.
    Thank you for your work and for showing up just as you so perfectly are.

  4. Bruce Elkin

    Hey, Molly!
    Thanks for the video. It was a wonderful way to share your uplifting message. I loved it. It made me feel closer to you. It made me trust you more (I already trusted you a lot). And it made you realer to me, as a person, a teacher, a coach, and a resource that I might turn to for professional (even personal) help.
    So thank you very much for posting this, bad hair and all.
    I wish you a strong healthy wrist, and everything else that flows from that.

  5. Scott Ellis

    Well said! And with that said, I am going upstairs to see my family after another day of toiling in the basement… ;~0

  6. Kristin Summerlin

    You can inspire even when you’re not feeling inspired. You have a wonderful and wise friend. You’re lovely without make-up (I think we should all come out from behind the masks, at least on some days); you can’t have a bad hair day if you have hair; and while the pain is clearly evident in your eyes, that makes the human connection stronger. Thanks for being brave enough to do this. We’re all human and we all struggle sometimes, and while the instinct may be to curl up in a ball in a dark corner, we need each other to get through it all. Sending you good energy.

  7. Cynthia Wenslow

    Molly, thank you.
    This was very timely for me, as well.

  8. Lyn Jordan

    Hi again Molly,
    First, OW!! Poor you. I can really relate to how you are feeling. I broke my wrist 3 years ago and it was horrible. The loss of independence nearly killed me. BUT, I did a lot of reading and learnt a lot about myself and my friends, so that was good too. (By the way, I’d been asking for a break and I got one! Be careful what you wish for.)
    Thank you for connecting with us today. I have been trying to write my quarterly newsletter and, guess what, I have been stuck. Why? Because I haven’t been able to think of anything clever, wise, supportive, yaddah, yaddah, yaddah, to say. I live in Victoria, Australia and you may have heard about the terrible bushfires we have been having. So much death and destruction and terrible loss. So I felt that I needed to say something profound and uplifting, to make everyone feel better about what we have all been going through. Well, now, thanks to your wisdom, I realise that is not for me to do. Everyone has to work out their own ways to deal with this and I can just connect on a different level.
    Thank you so much for your continuing support of all of us. It is great to see and hear you and to know that we are all not alone in dealing with our stuff. Even the gurus (yep, that’s you) need to do it too sometimes. I hope your wrist heals quickly (have you tried comfrey tea, it is good for knitting broken bones) and that you are feeling better.
    Take care,
    Lyn xx :o)

  9. Square-Peg Karen

    Molly, I love you! (I’m a Just-Right-Client, so it’s ok for me to say that).
    I’ve told a number of my friends how incredible you are, how authentic, how much your words mean to me – and this —oh, I cannot wait to show it to people – so they can SEE what I mean…
    THIS is the face of business – REAL business – heart business. Thank you so much – mostly for being YOU – because that gives me the “Yes!” to doing the same thing…it’s YOU, it’s me, it’s US that matters – that is the true blue of what we easy to forget..thank you for blessing my socks off once again
    somehow this in video is over the top better than ever your wonderful writing would’ve been..i am SOOOOOO psyched! thank you thank you thank you! (not like i get emotional or anything…)

  10. Susan

    Oh Beloved Molly
    I was absolutely moved to tears….tears for you, for me, for all of us who are in some ways, recorvering perfectionists when it comes to expectations for ourselves. What a message of truth delivered in the perfect way.
    And now lady…bless that broken wrist. What a teacher for all of us. Honor what it has given you. Be grateful for the experience. Accept that it may have now served its purpose and allow it to heal with ease and grace.
    Let your light continue to shine…with and without makeup.

  11. Gwen Gunter

    Hi Molly,
    What courage and honesty! Though our coaching relationship was several years ago, and I benefited so much from that experience as well all the letters since then, I just now feel that I really know who you are. What came across so beautifully in addition to your humanness is your willingness to keep learning from every situation. You are fearless in saying “I thought that, but now I think this”…what an eloquent lesson.
    Thank you!

  12. wendy lee lynds

    blessings on you and your honesty and “real-ness”. amen to that, sister. thanks for sharing and being real. a great example to all of us when those times come when we don’t think we have much to share. xoxo

  13. sue

    Hi Molly, this message connected. thanks.

  14. Kathryn DeBra

    Hi Molly, What a great message so authentically delivered. I, for one, loved the change of pace, hearing your voice and seeing your beautiful face, instead of having to read more on the computer. So it really felt like a win-win–your wrist gets a break and my eyes get a break. I wouldn’t mind having a video or an audio as a more regular thing if that worked for you . Wishing you speedy healing for your wrist, and thank you for all of your good work. –Kathryn DeBra (in class last summer. 😉

  15. Andrea

    Dear Molly,
    Thank you so much for being so open and non-make-uped and honest and smiling. This really makes such a difference and a real connection. Thank you for reminding us the importance of REAL connection, which seems sometimes difficult because we may be afraid to put a lot of ourself out there in Cyberspace when we are not feeling so good. But you are right, it’s a give and take and not only give, and there will always be friends out there at times when you don’t have to give something…
    Thanks again
    Greetings from Paris

  16. Anne Hathaway

    Dear Molly, Thank you so much for making your video! For years I have tended to hide myself away when I wasn’t feeling great, and, I now realise, not up to my self-imposed standards of “how I ought to be”.
    I badly injured my right hand and arm just before Christmas 2007 so my heart went out to you when I heard the news about your wrist. For me, it was extraordinary to realise how much my sense of my own competence was tied up in being able to “do”. It may be a great lesson to lose the use of a hand, but it’s also really horrible! (and, in my case, is taking much longer to heal than I ever imagined possible.) Do take good care of yourself.

  17. Anne Hathaway

    Dear Molly, Thank you so much for making your video! For years I have tended to hide myself away when I wasn’t feeling great, and, I now realise, not up to my self-imposed standards of “how I ought to be”.
    I badly injured my right hand and arm just before Christmas 2007 so my heart went out to you when I heard the news about your wrist. For me, it was extraordinary to realise how much my sense of my own competence was tied up in being able to “do”. It may be a great lesson to lose the use of a hand, but it’s also really horrible! (and, in my case, is taking much longer to heal than I ever imagined possible.) Do take good care of yourself.

  18. susan bennett

    I loved this! You made a connection with me that I don’t always get from your ezine. It’s a visual face thing! Oh and by the way, you look fabulous sans makeup. Besides, how many artist go to work in full make up…Not me and not many. My point is.. you connected with me. I would rather hide in my studio all day than connect. I got it and YOU DID IT!

  19. Reggie Marra

    Hi Molly,
    As someone who never wears makeup, has little, rather than bad, hair days (okay, I’m a guy) and has five-year-old hips, I honor your makeup-free, bad-haired, painful-wrist message.
    We met briefly in 2004 but I only recently (silly me) began to work with your Authentic Promotion and Way of the Accidental Entrepreneur programs.
    Your “content” is essential and extremely helpful in both programs, but your “more human” reminders, as in this video, are indeed at the heart of what you do, at least for me.
    So thanks for all of it, but especially that real, vulnerable part.

  20. Ginger

    talk about the universe sending ME a message!! I get it! Thank you for your candor, and your honesty.

  21. Ellen Kozub

    Good morning, dear Molly.
    Thank you! for the powerful reminder. And for the courage to present yourself exactly as who you are.
    This very human theme – hiding out when things are bad – being visible when they are good – is timely and needed – as so many others have already spoken to.
    The need to be brilliantly wise all the time just naturally creates a self-defeating tension that effectively cuts our connection to each other.
    I do believe you’ve given us all a wonderful infusion of courage!
    May all beings be happy, beginning with you,
    P.S. Thanks, too, to Sean for his wise friendship!

  22. Ross

    I learned about you through your status as a facilitator with Byron Katie’s Work, circled a bit before purchasing “Way of the Accidental Entrepeneur”, and am allowing the proper application of that plus some other integruous business teachings to percolate/simmer their way toward becoming my business-stew. Thank you for being!
    Couple things, first: Make-up and bad hair, PFooey! If people object to the way they see us, whose business is that? Second, you put out an article not too long ago about fall/winter, and natural cycles of clearing/re-energizing for future growth (at least, that’s what I read in it) – we older trees usually drop leaves first and put them back on last, but we’ve usually got deeper roots to sustain us – doesn’t mean broken branches don’t sting, because they do (Is that true? ache probably is, because as it heals, it keeps you aware of it so it gets the protection it needs to heal properly) – enough of that rambling over-extended metaphor, thank you for keeping on keeping on!
    Even when that means not stepping backwards: If everything around one is moving in a similar direction, it can *appear* we’re moving in the opposite one. I’ve worked on finding and trusting the healthier parts of my roots, and trying to be aware of them when one sense tells me I’m moving backwards and other senses get confused due to not sharing any sense of motion at all, except perhaps some swaying of the upper branches…
    Apologies if this ran too long: Breathe deep, Love deeper, and know you’re appreciated!

  23. Ross

    P.S. – no MySpace? Mine is rwm6f9, hope to see you there!
    PPS – sometimes, when connections are kept open, unintended consequences are allowed to flow through them – Synchronicity, like water, flows through directions of least resistance – sometimes, one can feel the hairs on the back of the forearms rise as a charge of potential builds – stocking feet scuffing on hardwood floors or carpets, just waiting for a grounding place, ZAP! Thank you for zapping me!

  24. Molly

    Dear, dear people,
    Thank you. Thank you.
    Thank you for reflecting back to me the love and gratitude I feel for you.
    Thank you for passing it on as best you can– for putting your “injured wrist” instead of your “best foot” forward.
    Why would we waste one moment worrying about the impression we make on others when we can experience such riches by being real?
    Answer: it passes the time. Tee hee.

  25. Molly

    Too funny! In spite of having white-listed myself, my blog insists on holding my comments for “moderator approval.” Is this some arcane way of trying to teach me moderation?
    It isn’t working. 😉
    Anyway, the real reason I popped back is to say that the video was made at my laptop, a MacBook Pro, using the built in camera. I knew that if I waited until I got the video camera set up, I’d be lost in getting it “right.”
    In other words, if you have a built-in camera on your laptop or computer, you can do what I did.
    No excuses!

  26. Cairene

    oh, this is SO what my neglected blog and I needed to hear today. Thanks.

  27. Jane

    Perhaps the most usefull and meaningful video, phone call, e-mail, or message that I have received in the past month.
    Thank you

  28. tammy vitale

    Delightful to see and hear you after reading you for years!!! What a wonderful presentation on how to be authentic (showing not telling). Thank you!

  29. vanessa

    Great post!
    I was waiting the day to see a video of your own.
    Thanks for doing what you do!
    Best : )

  30. Bev Ryan

    Thank you for the honest voice – so refreshing!!

  31. Dick Carlson

    Great video, Molly — and a great way to think about the real value of connecting with customers through sharing what you know.
    I’ve had carpal tunnel off and on for years, and sometimes think it’s God, and she’s trying to send me a message to let go of the keyboard. You’re exactly right to be willing to look at another way to use this “opportunity” in your journey.
    I was working with a group in Orlando a couple of days ago, and had a potential client who asked to connect with me. Events kept conspiring, and we just couldn’t find a time to meet. Finally, we had a great conversation on the phone as one of us sat in Terminal A and one of us sat in Terminal B, as we waited for our 1:00 flights.
    We connected — we didn’t get a lot of business accomplished, but I really feel that we’ll be working together because we shared that moment, talking about our businesses and our travels.
    I’m thinking about no longer wearing makeup in my videos, but it might have to go in steps — I’ll let go of the lip gloss, but the purple eyeshadow has been a trademark so long I just don’t know if I can give it up…

  32. Maryanne

    I have been feeling overwhelmed lately too and am sitting here with no makeup, staring at a bunch of work and wondering how to make it ooze with enough ‘value’ so it will be noticed. As I watched your video, I felt like I was looking in the mirror and the best part of me was reminding me about that thing with the most obvious value of all that I had forgotten – talk about a connection! This was absolutely lovely and I hope you do more videos. Surely you know the Buddhist story where a man’s son falls off the horse and breaks his leg and his neighbors all say ‘bad luck’ and the man answers ‘maybe’. Thank you Molly.

  33. Meg

    Hi Molly,
    We haven’t coached together in ages (my son is now 4 in two weeks)…
    But I just wanted to tell you how much I loved the video. I LISTENED with all my being. Your Truth is what teaches.
    I felt your humanness and that is what we all want to connect with.
    With love.

  34. delilah

    Great message, thanks

  35. Chris Bowles

    Hi Molly!
    Thanks for this. It’s really good to be reminded that connecting is about being human and uniquely oneself. Great to see you modelling that! Reminds me of the self acceptance that so many of us (including myself) find so hard to do!
    Best wishes for a speedy wrist recovery!
    Chris Bowles

  36. Suzanne

    Molly, I loved our visit together…
    I needed to hear your soul speak to me today.
    Thank you for being you.

  37. Suzanne

    Molly, I loved our video visit together…
    I needed to hear your soul speak to me today.
    Thank you for being you.

  38. Molly

    I love you guys, one and all. Thank you for the support, wisdom, and plain old friendship.
    Carol, I got your ezine this week- way to go. I always get so much from it. BTW, did I tell you guys I made that video using the built-in camera on my laptop? Talk about high-tech/low production values!
    Trista, Bruce: You are such good friends. Thank you.
    Scott: It’s always good to get out of the basement for a few hours. 😉
    Kristen, Susan, Andrea: Yup, going unapologetically without makeup is one of the perks of being 55. Who knew it would be such a relief to get over the hill? 🙂
    Lyn, I love what you wrote about each of us having a role to play, and that our roles are not always to make overt, wise contributions. Was it John Dunne who wrote, “They also serve, who sit and wait?”
    Nicki, Cynthia, Sue, Ginger: It means the world that you took the time to post. Thank you!
    Karen, Kathryn, Gwen: Thank you for being such loyal friends and supporters. You remind me what “just-right client” looks like. xox
    Wendy, Ann, Reg: We are sisters under the skin! (Reg, that’s a high compliment. Hope it lands that way.)
    Ross, Always good to meet another fan of The Work. Please let me know how The Way of the Accidental Entrepreneur is working for you!
    Tammy, Cairene, Jane, Vanessa, Bev, Delilah: I love that you showed up. Mwah!
    Dick, I don’t want to lay a trip on you, buddy, but please keep the lip gloss. It is so you!
    Meg, thank you, thank you, thank you for saying hello. Your son is 4! How did that happen? Of course, our grandson is 9 and our granddaughter is 6. Time does march on. It feels so good to feel your spirit here.
    Maryanne, I love the Buddhist story about the horse that “maybe” is good/bad fortune.
    This: “I felt like I was looking in the mirror and the best part of me was reminding me about that thing with the most obvious value of all that I had forgotten” is exactly what making the video did for me, too — and the mirror was you, and you, and you… xox

  39. Bill Weaver

    I’m getting caught up in your comments and this one really connected some dots for me. This past sunday my meditation leader’s dharma talk was about finding the space and learning to differentiate between the activity of the heart and the space of the heart. We all to often get caught up in the activity or drama of the heart at the expense of the space or the presence of what is. What connected for me while listening to this was that I was doing the same thing as you, not writing unless I had “value” to offer. The connection between this experieince and the Dharma talk was that in a way I was becoming obsessive about the activity at the expense of the space.
    As I listened to you a light bulb went on…the actual value we have to offer our clients is US however and whatever we may be at any given time anything else and we are letting the activity lead us away from the present and in the process the connection and intimacy that comes naturally with being in the present.
    The real value lies not in the exchange of information but in the intimacy and trust that grows from the relationship and connection. That is not to say we can’t deliver value and we need to be aware that the value lies in paying attention to the space and not the activity. By doing so we nurture our clients who as you said are under our care.
    Thank you again for showing up.


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