Some people love to create businesses. They get great satisfaction from starting a new enterprise and seeing it flourish. They may even be serial entrepreneurs, more interested in business than in what the business does.
I’m guessing that’s not you.
If you’re here, you are probably what I call an accidental entrepreneur. You’re in business for yourself because you love your work, not because you love business. And because of that, you may be finding it really hard to make a good living.
Take heart. This Web site is for you—especially if any of these issues and concerns look at all familiar.
You fear overwhelm, and you’re thinking…
- If I succeed, I will be too busy to do the things I care about.
- I will not be able to serve all the clients I attract, and they will leave, and I will be destitute.
- If I do get more business, I will not be able to manage the details, and I will fail.
Your identity is on the line, and you feel…
- I’m not cut out to run a business.
- People I care about will lose respect for me if I focus on business.
- People who are successful in business are calculating, manipulative, venal, and I do not want to become that.
You are uncomfortable with being highly visible, and you feel…
- If I talk about my work, I could be shot down or exposed as inadequate.
- People who seek the limelight are selfish and tacky, gauche, loud, obnoxious, narcissists, etc.
You have money issues (hello!), and you think to yourelf…
- I am terrible with money personally; how can I ever manage a business?
- I don’t want it to be about the money.
- People will reject or ridicule me if I charge as much as my peers. I’m just not that good.
- I’m bringing in the same amount of money as I did at my last job, but I have a lot less money to spend. WTF?
- Even though I know better, I secretly hope I will be rescued. Where is that prince?
It’s possible that you are a woman of a certain age. See if you recognize yourself here.
- My life’s been turned upside down by divorce, menopause, or other traumatic events.
- I know I’m not living up to my potential or my dream, besides, I want to leave a legacy.
- Oh sh*t! What happens if I can’t work or want to retire?
- I’ve got way too much expertise and experience to be settling for what I’m earning now.
I can help you make a good living at the work you love.
I know how it is.
I’m 59 myself, and I can relate to your concerns. I’ve also learned how you can surmount them so you can make a good living doing work you love—without sacrificing your values or getting a personality transplant.
You need three things to get past these obstacles and thrive: a mind shift, business know-how, and support. All three are built into every product and service I offer, from my free ezine to private coaching to home study programs or live courses.
So take a look around. If you haven’t already, subscribe to my free ezine. And feel free to click here to ask me any question about how I can help.
