by Molly Gordon | Apr 5, 2013 | Confidence, Marketing, Money, Pricing, Self-employment, Selling, Small business
Illustration: istockphoto.com Why do some businesses survive in tough economic times while others fail? One explanation is that people always necessities, like groceries, but not luxuries, like diamond rings or massage. But that isn’t necessarily the case....
by Molly Gordon | Jan 8, 2012 | Ambition, Authenticity, Getting clients, Marketing, Money, Selling, Success
A while back I wrote that it’s essential to know what your clients want from their point of view. I said that it’s not “Do what you love, and the money will follow,” but “Do what you love and what serves others, and the money will...
by Molly Gordon | Aug 28, 2011 | Authenticity, Creativity, Getting clients, Marketing, Selling, Service, Uncategorized
Sometimes it seems best to stick to the facts when you talk about your work. You need to promote it, but you don’t want to seem sales-y, so you just state the facts on your flier, in your email, or on your Web site. Someone asks about your work, and you keep the...
by Molly Gordon | Aug 21, 2011 | Confidence, Marketing, Selling, Success
[This is one in a series of articles based on reader requests for coaching. If you’d like help on a money or other self-employment issue, email me at molly@mollygordon.com.] About 30 years ago (but who’s counting?), I had an assignment in Zoology. We were...
by Molly Gordon | May 23, 2011 | Getting clients, Meaning, Productivity, Success
A few years ago I gave a rocking free webinar–if I do say so myself–that reminded me of the first time I got flowers from a guy. When I was 16 I had quite a crush on Andrew Kane. It was a secret crush that I hardly admitted to myself, let alone anyone...
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