by Molly Gordon | Feb 11, 2013 | Confidence, Getting clients, Life purpose, Marketing, Money, Pricing, Self-employment, Selling, Success, Uncategorized
You are intelligent, intentional, and skilled–trust me, you are–yet you may sometimes struggle with how to get clients. As in last week’s post, the key to getting clients lies in a distinction between purpose and destination. Last week I talked...
by Molly Gordon | Jun 4, 2012 | Creativity, Marketing
Have you ever wondered why the rockets used to launch satellites are large relative to the satellites themselves? It’s because it takes 20 tons of fuel to launch a 1 ton satellite. It takes a fraction of that energy to keep it there. The same principle applies...
by Molly Gordon | Oct 9, 2011 | Confidence, Creativity, Marketing, Money, Success
[This is one in a series of articles based on reader requests for coaching. If you’d like help on a self-employment issue, email me at mgordon@mollygordon.com.] Nature is amazing in its diversity. There are big green frogs and little yellow frogs. Fat red frogs...
by Molly Gordon | Apr 2, 2009 | Confidence, Emotional intelligence, Getting clients, Mindfulness, Self-employment, Selling, Success
What is the ickiest thing you can do when you meet a prospective client or referral source? Hint: It’s something you don’t want to do, but do anyway, because the marketing experts say you’re supposed to. Yup. It’s giving an elevator speech....
by Molly Gordon | Mar 26, 2009 | Success
Who wouldn’t love to work exclusively with clients that fit “just right”? But in a down economy, who can afford to be picky? You can. In fact, you can’t afford not to be. In any economic situation, the quickest way for a tiny business to fail...
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