by Molly Gordon | Apr 5, 2013 | Confidence, Marketing, Money, Pricing, Self-employment, Selling, Small business
Illustration: istockphoto.com Why do some businesses survive in tough economic times while others fail? One explanation is that people always necessities, like groceries, but not luxuries, like diamond rings or massage. But that isn’t necessarily the case....
by Molly Gordon | Mar 25, 2012 | Emotional intelligence, Marketing, Money, Self-employment, Selling, Serving others, Small business, Success, Uncategorized
A few years back, when I began sending newsletter subscribers occasional messages offering a class, book, or program, a few readers complained. One asked if it were possible to receive the newsletters but not the offers. As I read that, my heart sped up, the bubble...
by Molly Gordon | Dec 11, 2011 | Community, Getting clients, Marketing, Money, Self-employment, Selling, Service, Serving others, Small business, Success, Uncategorized
Marketer and blogger Seth Godin defines a tribe as “a group of people connected to one another, connected to a leader, and connected to an idea.” In the case of your tribe of just-right clients, you are the leader, responsible for giving them care and...
by Molly Gordon | Nov 28, 2010 | Success
Pricing is a touchy subject. Price too high and you not only risk losing business, you may exclude people you want to serve. Price too low, and you can’t earn enough to thrive. The dilemma is complicated when your heart and mind conflict. This article will show...
by Molly Gordon | Feb 19, 2010 | Success
Photo: istockphoto.com A funny thing can happen when a prospective client questions whether they can afford your work. One minute you are right there with them, present and connected. The next, you’re looking for a box to put over your head. Somehow money issues...
Recent Comments