Why You Can’t Measure the ROI of Social Media (unless you’re a real person)

by | Aug 4, 2009

Love this David and Goliath tale from Jonathan Fields at Career Renegade. The moral of the story?

[I]f you’re a small business or solopreneur Career Renegade and you’ve been wondering about the value of this wacky thing called social media, fact is you’ve got a huge advantage over large corporations right now. You have the ability to actually convert time spent on social media into money in the bank. And, have a lot of fun doing it.

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